Merchandise4Her

Ethically made, feminist, gender-neutral merchandise designed to smash the patriarchy daily.

Our products aren't just about style—they're a statement.

Produced in Morocco

Each item is thoughtfully produced in Morocco, in partnership with small local businesses that share our commitment to sustainability and ethical practices.

100% Organic Cotton

We use only 100% organic cotton, ensuring that every piece is not only soft and comfortable but also environmentally friendly.

Funds the movement

Every purchase you make directly supports our mission to promote gender equality and advocate for young women, girls and gender diverse folks around the world.

MEET THE DESIGNER BEHIND MERCHANDISE4HER

Saba El Bakkali is a Moroccan fashion designer blending heritage craftsmanship with bold, modern design. Trained in Paris and based between Morocco and Portugal, she’s worked with iconic houses like Chanel and Dior, and now leads her own headwear brand. Through each piece she creates, Saba tells stories that celebrate identity, resist erasure, and reimagine what fashion can do — as a form of beauty, expression, and everyday activism.